SMART VALOR - your trusted gateway to blockchain tech


Europe's 10 Most Exciting Technology SMEs


Selected by Swiss Innovation Agency for Government Grant

thomson reuters

Alumni of Thomson Reuters Incubator

SMART VALOR wins investment at Die Höhle der Löwen

SMART VALOR wins in Lions Den Switzerland

What we do

SMART VALOR was founded in 2017 in Switzerland, one of the leading hubs for blockchain technology. We became the first authorized digital exchange in the region. Forbes nominated SMART VALOR as top 10 technology SME in Europe and Swiss Government selected us for innovation grand.

Today SMART VALOR has grown into full-service investment platform for digital assets serving two groups of customers: retail customers from over 130 countries and financial institutions.

Two Pillars of SMART VALOR


Service: simple buy/sell, advanced trading, yield products & custody.
Assets: cutting-edge technology projects, decentralized finance, cryptocurrencies, and other digital assets.

Financial institutions

Service: we enable banks and fintechs to offer digital assets to their customers.
Advantage: significantly reduce time-to-market and investment costs, outsource regulatory authorizations and compliance.

The Big Idea

Today, the digital and real worlds exist separate from each other. Blockchain technology enables the tokenization of real assets, connecting these worlds. The big idea we are working on is a bridge between the digital and real worlds to make assets fully digital, simply transferable and accessible.

Explore our NFT marketplace:VALOR Prime(in Beta)


Who is behind SMART VALOR

The Leadership Team
Oliver Feldmeier
CEO & Co-founder
  • Founded his first company Verto Advisory Inc. in 2010
  • Large-scale IT implementation projects for Swiss insurance companies
  • CapGemini
  • Masters Reutlingen University, Germany
  • MBA from EGADE, Tec de Monterrey, Mexico
Thomas Felber
CTO & Co-founder
  • 12 years experience building custom software
  • Co-founded and led IT at BeeZero, the Linde Group’s company
  • Managing Partner of software development company Tekaris and
  • Senior IT consultant for enterprise application integration
Olga Feldmeier
Executive Board Chairman & Co-founder
  • Commercial Managing Partner at Xapo, Bitcoin custodian, later partially sold to Coinbase
  • Enabled the first Bitcoin license in Switzerland
  • Executive Director at UBS Wealth Management CEE
  • VP at Barclay Capital
  • Strategy consultant at Boston Consulting Group
Zsolt Finta
Head of Finance & Accounting
  • 13 years of experience in Finance & Accounting mostly at Intel Corp and the European Patent Office
  • Start-up advisor and Subway franchisee
  • Graduated with distinction from McGill University, Montreal (Bachelor's) and CEU, Budapest (MBA)
Adrian Faulkner
General Counsel
  • 15 years experience as an in-house lawyer
  • BBC Worldwide and VCCP (Chime Group)
  • Co-founder of Groofi (crowdfunding)
  • Co-founder of company 40 Partners (TV Production).
Board of directors and advisors
Jean-Baptiste Zufferey
Board Member
  • Member of the FINMA board of directors 2009-2014
  • Professor at the University Fribourg
Jan Risberg
Board Member
  • Chairman of Ovation Sports and NASDAQ-listed Tethys Oil AB 2005-2014
  • Previously Head of London Branch at Ledstiernan AB
Markus Rinderer
Board Member
  • Co-founder PAY.ON
  • ACI Worldwide
  • ex Head of Platform Business
Manuel Ebner
Board Advisor
  • Country Executive Switzerland for Bank of America
  • ex CEO BZ Bank
Daniel Gutenberg
Board Advisor
  • Partner in Venture Incubator
  • Swiss corporate venue fund
  • Chairman of SumUp.
Martin Gren
Board Advisor
  • Chairman and co-founder Axis Communications AB
  • Member of the Royal Swedish Academy of engineering sciences
Timo Soininen
Board Advisor
  • CEO and co-founder of Small Giant Games
  • Founding partner and board chairman Spinnova
Matthew Roszak
Board Advisor
  • Chairman and co-founder BLOQ
  • Founding partner TALLY Capital
Fong Jek
Board Advisor
  • Chief Investment Officer Jubilee Capital
  • Managing Director Millennia Ventures
Ron Chiong
Board Advisor
  • CEO AvantFaire Singapore, impact investing
  • Associate Director at Securities and Futures Commission Hong Kong

SMART VALOR Regulatory Status

SMART VALOR is operating out of two premium jurisdictions trusted by millions of investors globally.


Financial Intermediary in the field of asset management.

Member of VQF, a Swiss regulatory organization supervised by FINMA.

Look up SMART VALOR in the FINMA registry



FMA approved Digital Asset Exchange and Token Custodian.

Subject to the Liechtenstein Due Diligence Act (AML) Anti-Money Laundering.

Look up SMART VALOR in Liechtenstein Commercial Registry


Featured in the press

Was es braucht, um ein Startup zu führen
Schwarze Jeans, ein schwarzes T-Shirt mit dem schlichten Aufdruck «Smart Valor» und ganz leger ein Headset um den Hals – beim Interviewtermin erfüllt Olga Feldmeier das ...
Europe's 10 Most Exciting Technology SMEs For 2018
Switzerland’s Smart Valor seeks to make investments accessible via its blockchain-based decentralised network, which enables users to create and distribute ‘tokenised’ investments. Building on the Swiss legal framework, it ...
Swiss blockchain firm Smart Valor wins regulator's approval
ZURICH (Reuters) - Swiss startup Smart Valor has become one of the few blockchain groups to win approval to operate in the Swiss financial market, opening the way for it to launch its own online investment platform later in the year ...
Smart Valor CEO says you can 'tokenize' everything, even her coat
Feldmeier thinks tokenization is most valuable in illiquid asset classes because it can provide a cheaper alternative for investors in to more expensive investment vehicles like venture capital and private equity.
Person Olga Feldmeier
Olga Feldmeier (42) kämpfte für Xapo, einen der grössten Verwahrer von Bitcoins, als Schweiz-Chefin bereits 2015 für die Bewilligung durch die Finma. Xapo wurde als erstes globales Kryptounternehmen in der Schweiz zugelassen....
Solutions to bitcoin mining energy consumption
Mining for cryptocurrencies consumes more energy than Switzerland, but Swiss companies are developing solutions too. Olga Feldmeier explains some of the future developments in ...
Crypto Exchange and Custodian Smart Valor Goes Live in Switzerland
Smart Valor has secured a fresh $3.25 million round of investment, led by Venture Incubator, alongside Tally Capital and other Asian and U.S. investors. With the news, the Zug-based startup...
Schweizer Kryptobörse Smart Valor erhält FMA-Lizenz für Liechtenstein
Die Schweizer Kryptobörse Smart Valor kann nach dem Erhalt einer Lizenz der Finanzmarktaufsicht Liechtenstein (FMA) künftig aus dem Fürstentum operieren, so eine mit ...
Olga Feldmeier von Smart Valor setzt den Schlusspunkt in der zweiten Staffel der "Höhle der Löwen" Schweiz
In der TV-Gründershow "Höhle der Löwen" Schweiz präsentieren Startups in einem kurzen Pitch ihr Geschäftsmodell mit dem Ziel, die Löw...

Our Partners

Meet our Partners. We believe great impact cannot be made alone.
BitGo is a trusted partner of SMART VALOR
KyberNetwork is a trusted partner of SMART VALOR
DASH Cryptocurrency
Bitcoin Cash Cryptocurrency / BCH
Stellar Cryptocurrency / XLM
fabric ventures
Digital Switzerland
Switzerland Global Enterprise / SGE
Enterprise Etherium Alliance
Greater Zurich Area / GZA
Bank Frick
reyl innovative banking
Republic partner of SMART VALOR
PST Legal and Consulting


Headquarter in Zug, Switzerland
SMART VALOR AG Switzerland
Baarerstr 10, 6300 Zug
Office in Vaduz, Liechtenstein
SMART VALOR AG Liechtenstein
Birkenweg 6, 9490 Vaduz
Office in Munich, Germany
HRB 244361
Landsberger Str. 155, 80687 München